Build a Compelling School Brand & Nurture the Culture you Want

(This workshop was originally delivered as a part of the International Society for Technology in Education 2018 conference.)

A school brand isn't a logo or your website or your sports team. It is the lasting impression your school leaves on its stakeholders. In this session, we’ll go through a series of creative exercises that will allow you to build a brand book – a living document designed to reinforce your vision day to day.

Purpose and Objectives

The objective of this session is to help school leaders develop a clear and compelling school brand. A brand, not to be confused with "branding" (ie. logos, school colors etc.), is the lasting impression an organization has on all of its stakeholders. A compelling and authentic brand is crucial to effective communication, strong culture, the ability to generate buy-in, the retention of employees, and the development of partnerships.

This session will guide leaders through activities and reflection to developing an authentic brand and provide the resources for participants to continue to deepen their brand. We have performed this brand workshop for school leaders, graduate students (developing a personal brand), non-profits, and businesses looking to leverage the immense power of a compelling brand.